How to measure the success of your Instagram marketing campaigns

There are a number of ways to measure the success of your Instagram marketing campaigns.

Here are 12 key metrics to track:

A number of followers:

This is a good metric to track overall growth and engagement on your account. Look at the number of new followers you gain during and after a campaign, as well as the level of engagement (likes, comments, shares) on your posts.

Reach:

This measures how many people see your content. Check your reach for each post and compare it to your average reach. If you see a significant increase in reach during a campaign, that’s a good sign that your content is resonating with users.

Engagement rate:

This tells you how engaging your content is. To calculate your engagement rate, take the number of likes, comments, and shares on a post and divide it by the number of followers you have. A higher engagement rate means that more people are interacting with your content.

Comments:

This is another good metric to track overall engagement on your account. Look at the number of new comments you receive during and after a campaign, as well as the level of engagement (likes, shares) on those comments.

Shares:

This measures how often users share your content with their followers. Check your share count for each post and compare it to your average share count. If you see a significant increase in shares during a campaign, that’s a good sign that people are finding your content valuable.

Click-through rate:

This tells you how often users click on links in your posts. To calculate your click-through rate, take the number of clicks on a link in a post and divide it by the number of views for that post. A higher click-through rate means that more people are clicking on the links in your posts.

Hashtag performance:

If you’re using hashtags as part of your campaign, track their performance to see which ones are getting the most engagement. To do this, look at the number of likes, comments, and shares each hashtag receives. You can also use a tool like Hashtagify to track hashtag performance.

Mentions:

This measures how often other users mention you in their posts. Look at the number of new mentions you receive during and after a campaign, as well as the level of engagement (likes, comments, shares) on those mentions.

Profile visits:

This tells you how many people are visiting your profile. Check your profile visit count before and after a campaign to see if there’s an increase. If there is, that means people are curious about your brand and are looking to learn more.

Website clicks:

If you’re including a link to your website in your posts, track how many people are clicking on it. To do this, look at the number of clicks on the link in your posts and compare it to the number of views for those posts. A higher click-through rate means that more people are interested in your website and are clicking through to learn more.

Leads:

This metric measures how many people fill out a form or sign up for a newsletter after seeing your Instagram content. If you’re running a lead generation campaign, track the number of leads you generate before and after the campaign.

Sales:

This is the ultimate metric to track for any marketing campaign. If you’re running a sales campaign, track the number of sales you make before and after the campaign. This will give you a good idea of whether or not your Instagram marketing is actually driving results.

Conclusion:

Now that you know what metrics to track, let’s take a look at how to measure your results.

There are a few different ways to measure your Instagram marketing results. The first is to track your own performance over time. This can be done by tracking the number of followers you have, the engagement rate on your posts, and the number of sales you make.

Another way to measure your results is to compare yourself to other brands in your industry. This can be done by looking at the number of followers they have, their engagement rate, and their sales.