How to turn social media into your personal brand-building machine? The main aspects
How to turn social media into your personal brand-building machine? The main aspects of this are having a great profile, being an active user of social media, and being consistent with your activity.
An amazing profile starts off the moment you set up your accounts. Many people don’t understand what they should put in their profiles or how to make them look nice.
Here are some tips on making attractive bios for the different social networks:-
Twitter – keep it simple.
Your Twitter bio should be just that – brief information about who you are and what you do. It is possible to have more than one Twitter account if you run multiple businesses or sites, but if not you can fit everything in 140 characters (including spaces). I would recommend including links to your other accounts throughout your profile as well as any necessary contact information.
LinkedIn –
This is not just for professionals to show their skills and experience on their page anymore, it’s now acceptable for bloggers too! Think about what sets you apart from your competition and put that information in this section. You can also include links to relevant articles or websites (never spam, but if they are relevant people may like them) as well as any other social media profiles you feel relevant.
An example of an informative LinkedIn profile:-
Eve Bach – Freelance blogger & author of the truth about blogging
What sets you apart from your competition?
- Developed their own content creation methodology which has been used by over 20,000 bloggers.
- Been published on numerous online outlets including Huffington Post, GoDaddy & Sitejabber.
- Regularly quoted as an industry expert in various publications.
Pinterest –
You should have a slogan or catchphrase that sums up what you are about and who you are for Pinterest profiles. This is the only social media profile where this is appropriate (although it can be used on all other platforms). The reason for this is because of the focus on visuals rather than text posts so people need to know what they are clicking on!
An example of a good slogan would be something like:-
“Fashion and Photography: My name is Eve and I am a fashion and travel blogger. Follow my boards for great ideas on summer fashion, holidays and of course – hot guys! #EvesGuidetoLife”
Google+ –
Following the same format as the LinkedIn section, list your expertise in certain fields or what you can offer to potential customers. You can also add links to relevant accounts such as YouTube channels or podcasts here too if you would like people to find them more easily. There are no strict rules when it comes to Google+ bios but it makes sense that they follow similar guidelines used in all other profiles since ultimately all social media sites will be linked together in some way.
Consistency is a very important part of using social media to build your brand. It does not take much effort for you to post an update, but it will mean that people get to hear from you and find out what you are up to. If possible try to post something daily (although this is not necessary). Set a time in the day when you can post regularly and stick with it if at all possible – sometimes real life gets in the way though!
This also applies if you have more than one profile; make sure that they all look similar and give yourself a ‘brand’. This makes it easier for people to recognize who you are and follow your updates across different networks.
The main points: –
- Have a great profile picture, bio & cover photo.
- Fill out your profile as much as possible so people can find you easily.
- If you want to promote something make sure it is noticeable and eye-catching.
- I hope that helps you with getting started on social media!
Conclusion:
As with anything, don’t be obsessed with stats and numbers. The people that do well on social media are the ones. Who genuinely enjoy being there and sharing their lives with others online. Be genuine about what you do and have fun!