Why Should Affiliate Marketers Choose SMS Marketing for Better Results?
Affiliate marketers are looking for innovative options to increase sales and earn commissions when promoting links. SMS marketing can be a handy option if you want to get their attention. With the help of an SMS program, you can create personal and segmented campaigns to send them to your target audience’s smartphones directly. It doesn’t take time for shoppers to delete emails or ignore less relevant posts on social media. The risk of deleting is there with SMS also. But text messages tend to be a lot harder to ignore.
Do you know that when it comes to marketing and promotions, text messaging has by far the highest engagement rate at 82% open rates? 90% of those who were sent a message read within 3 minutes. That’s why doing extensive research and upgrading one’sstrategies is essential. Let’s delve deeper into SMS marketing and why it can be a part of your affiliate programs.
What is SMS marketing?
In SMS marketing, you send marketing or promotional messages through text messages to inform your target audience about discounts and offer validity to create a sense of urgency. Since people read text messages more, conversions can be better than other mediums. Generally, affiliate marketers focus on email marketing and media buying without realizing that these are overcrowded spaces where people may not even bother to open promotional messages until they are your subscribers. On the other hand, the high open rate of SMS against the 20% email open rate gives away a clear indication of the campaign’s fate.
The benefits of SMS marketing for affiliate marketers
You have to pay a telecom a certain amount to reach out to its subscribers. Rates can vary based on country and requirements. But the average range is USD$0.01 to USD$0.05. Since SMS gets high click-through rates, the cost of SMS comes down, which makes it an exciting model to pursue. Since itdelivers contextual value to consumers, SMS continues to be the safest bet for affiliate marketers with its consistent delivery and frictionless experience that is unparalleled across other channels.
Acquiring qualified leads through social media is getting expensive by the day due to rising competition. As an affiliate, you can rely on SMS marketing to derive value out of your efforts. You can benefit from this hugely for time-sensitive campaigns as recipients show a higher propensity toward reading text messages. SMS can again be a suitable format where your message needs only 160 characters or less to convey offers and deals.
SMS marketing for affiliate programs can be the game-changer for its reach, cost-effectiveness, promptness, value, and result. However, you have to build proper strategies around it and execute them well. For example, knowing the SMS funnel is crucial as it can affect your sent rate, leads, and conversions. At the same time, you have to trace metrics to understand who your frequent readers are and who lap up your offers. You can target them more and leave out others that don’t act. If you don’t have much experience, you can talk to agencies specializing in this domain. They can help you with every aspect of this rising affiliate marketing channel.