How to Write a Blog Post That Drives Traffic (With Examples)
You’ve been told you need to start a blog to grow your business. But how do you write a blog post that actually gets read?As a marketer, writer, and entrepreneur, I’ve published over 500 blog posts in the past decade. That’s a lot of words!I’ve learned a thing or two about what it takes to write a blog post that drives traffic. In this post, I’m sharing my best tips along with examples from some of the internet’s top marketers and entrepreneurs.
Keep reading to learn how to write a blog post that drives traffic (with examples!).
1. Write a Compelling Headline
Your headline is the first thing potential readers will see when they find your blog post. You want to make sure it’s interesting and compels them to click through and read the rest of your post.
To write a compelling headline, start by thinking about what would make you want to click on a particular article. What questions do you have that you’re looking for answers to?
Your headline should answer those questions and give the reader a reason to continue reading. In addition, try to use numbers or power words in your headlines as they tend to perform well.
For example, take a look at this headline from Neil Patel: “How I Went From Zero to Over 4 Million Monthly Visitors”. Immediately, you’re curious about how he did it and you want to keep reading to find out.
2. Write Compelling Content
Once you have a great headline, it’s time to move on to the body of your blog post. Again, you want to make sure your content is interesting and answers any questions your readers may have.
To do this, I recommend using short paragraphs and including images or videos throughout your post. This will help break up the text and make it easier for readers to consume your content.
In addition, be sure to proofread your blog post before publishing it. Nothing will turn off potential readers more than typos or grammar errors!
3. Promote Your Blog Post
After you’ve written a great headline and compelling content, it’s time to start promoting your blog post. The best way to do this is via social media.
Start by sharing your blog post on all of your personal social media accounts. Then, reach out to any influencers or thought leaders in your industry and let them know about your post.
Finally, be sure to include share buttons on your blog post so readers can easily share it with their own networks.
4. Monitor Your Results
Once you’ve published and promoted your blog post, it’s time to monitor the results. The best way to do this is to check your website’s analytics to see how much traffic your post is getting.
You can also use a tool like Google Alerts to track any mentions of your blog post online. This is a great way to see if people are sharing and talking about your content.
5. Use Keywords Strategically
If you want your blog post to rank in search engines, you need to use keywords strategically. Start by including relevant keywords in your headline and throughout your content.
But don’t stuff your keywords in there just for the sake of it as this will only hurt your chances of ranking. Instead, use them naturally and sparingly throughout your post.
In addition, be sure to link to other relevant blog posts on your website as this will help improve your SEO.
6. Give Readers a Call to Action
Once you’ve written a great blog post, don’t let your readers leave without taking action! Include a call to action at the end of your post that tells them what you want them to do next.
This could be signing up for your email list, downloading a free e-book, or checking out a related blog post. Just make sure it’s something that’s relevant and valuable to your audience.
Conclusion
Writing a blog post that drives traffic doesn’t have to be difficult. Just follow the tips in this post and you’ll be on your way to success!