The 8 biggest mistakes you’re making on your home services website
If you’re running a home services business, chances are you having a website? And if you have a website, there’s a good chance you’re making some pretty big mistakes with it.
If you’re making any of these mistakes, don’t worry – you’re certainly not alone.
But if you want to stay ahead of the competition, it’s important to identify and correct them as soon as possible.
1. You’re not making it easy for visitors to find what they’re looking for.
If your website is difficult to navigate, chances are good that potential customers will simply give up and look elsewhere. Make sure your site is well organized and easy to use, with clear and concise menus and labels. And be sure to include a search function so visitors can quickly and easily find what they’re looking for.
2. Your design is outdated and/or unprofessional.
Your website should reflect the professional image you want to project to the world. If your site looks like it was designed in the 1990s, it’s time for an update. And even if your design is fairly current, it’s important to make sure it’s still in line with your brand. If you’re not sure how to judge whether or not your design is up to par, ask a friend or family member for their opinion – or better yet, hire a professional.
3. Your content is poorly written and/or lacking in substance.
Your website content should be well written, accurate, and informative. If it’s not, you run the risk of turning potential customers away. Be sure to proofread your content carefully, and if you’re not a strong writer, consider hiring someone to help you with it. Additionally, make sure your content provides value to your visitors – otherwise, they’ll have no reason to stay on your site.
4. You’re not using effective calls to action.
If you want your website visitors to take action, you need to tell them what you want them to do. This means including strong calls to action throughout your site, such as “Contact us today for a free consultation” or “Sign up now for our newsletter.” Without a call to action, visitors may simply leave your site without taking any desired actions.
5. You’re not optimizing your site for search engines.
Search engine optimization (SEO) is vital for any business with a website. If your site isn’t optimized, it’s unlikely that potential customers will be able to find it – no matter how well designed or informative it may be. Be sure to do your research and implement effective SEO tactics to ensure that your site is visible in search engine results pages.
6. You’re not leveraging social media.
Social media can be a powerful tool for promoting your business – but only if you’re using it effectively. Make sure you’re regularly posting content that’s relevant to your target audience, and be sure to include links back to your website. Additionally, take advantage of social media advertising opportunities to reach even more potential customers.
7. You’re not collecting leads.
If you’re not collecting leads on your website, you’re missing out on a valuable opportunity to grow your business. Include prominently placed forms or call-to-action buttons so visitors can easily sign up for your newsletter, request more information, or request a quote. Then, be sure to follow up with those leads in a timely manner.
8. You’re not tracking your website’s performance.
If you’re not tracking your website’s performance, you won’t be able to identify areas that need improvement. Use Google Analytics or another similar tool to track things like your bounce rate, time on site, and conversion rate. Then, use that data to make changes that will improve your website’s overall effectiveness.
Conclusion:
There are a number of common mistakes that can make a website ineffective. Be sure to avoid these mistakes by designating your site for success from the start. If you take the time to create a well-designed, informative, and user-friendly website, you’ll be sure to attract more customers and grow your business.
If you’re guilty of any of the above, don’t worry – you can turn things around and start seeing results from your website in no time. Just make sure to avoid these common mistakes, and you’ll be well on your way to success.